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Approved commercial signage in the Cotswolds

NEW SIGNAGE APPROVED
THE ORGANIC SHOP, STOW-ON-THE-WOLD.

"The Organic Shop", Stow-on-the-Wold.

 

Listed Building Consent - Installation of new shop sign on existing wall brackets to shop frontage, replace 'Dutch blind' above no.1 shop window and install new matching 'Dutch blind' awning above adjacent shop front window.

Following an initial planning appraisal with a Local Agent En-Plan: Planning & Architecture provided the architectural plans needed to gain Listed Building Consent in this sensitive location in the heart of the historic town of Stow-on-the-Wold.  Stow-on-the-Wold is a charming market town located in the Cotswold district of Gloucestershire, England. It is situated atop a hill at an elevation of about 800 feet, making it the highest town in the Cotswolds. Stow-on-the-Wold has a rich historic setting, with its origins dating back to prehistoric times. Stow-on-the-Wold has evidence of human habitation dating back to the Neolithic and Bronze Ages, with burial mounds and other archaeological finds in the surrounding area. The town grew in importance during the medieval period as a market town due to its strategic location at the convergence of several major roads. It served as a trading hub for local agricultural products, wool, and other goods. The heart of Stow-on-the-Wold is its historic market square, which has been a focal point of the town for centuries. The square features a medieval market cross, known as the Market Cross, which served as a meeting place and symbol of the town's trading rights. Stow-on-the-Wold boasts numerous historic buildings, many of which date back to the 17th and 18th centuries. These include charming Cotswold stone cottages, coaching inns, and merchants' houses that line the streets, contributing to the town's distinctive architectural character. Stow-on-the-Wold played a notable role during the English Civil War in the mid-17th century. It was the site of a battle in 1646, known as the Battle of Stow-on-the-Wold, where Parliamentarian forces led by Sir Thomas Morgan clashed with Royalist troops. The aftermath of the battle resulted in significant damage to the town.

Today, Stow-on-the-Wold continues to exude its historic charm, attracting visitors with its picturesque streets, quaint shops, antique stores, and tea rooms. Its well-preserved historic setting and beautiful Cotswold surroundings make it a popular destination for tourists interested in experiencing the heritage and character of the area.

The architectural style of Stow-on-the-Wold, like many other towns in the Cotswolds region, is predominantly influenced by the Cotswold stone architecture. This distinctive style is characterized by the use of locally quarried honey-colored limestone known as Cotswold stone, which gives the buildings in the area their unique appearance. The buildings in Stow-on-the-Wold are predominantly constructed using Cotswold stone, which has a warm, golden hue. The stone is often used for walls, roofs, and other architectural elements, giving the town a cohesive and harmonious appearance. Stow-on-the-Wold showcases traditional English vernacular architecture. This style emphasizes the use of local materials and construction techniques, reflecting the regional heritage and craftsmanship. Buildings typically have steeply pitched roofs with stone or thatched coverings. Gabled roofs are a common feature in Stow-on-the-Wold's architecture. These roofs have triangular-shaped ends or gables that extend vertically from the roofline. The gables often feature decorative detailing, such as finials or ornamental stonework. Many buildings in Stow-on-the-Wold feature mullioned windows. These windows have multiple small panes of glass separated by stone or wooden mullions, adding to the traditional aesthetic of the town's architecture. Stow-on-the-Wold is known for its charming cottages and inns. These buildings are typically built close to the street, with small, cozy interiors. The facades often feature decorative details like stone carvings, dormer windows, and wooden doors. While Stow-on-the-Wold primarily showcases the Cotswold stone vernacular style, there are also some buildings with Georgian influences. Georgian architecture became prominent in the 18th century and is characterized by symmetrical facades, sash windows, and classical elements such as pilasters and pediments. The architectural style of Stow-on-the-Wold is a significant part of its charm and contributes to its unique character as a historic market town in the Cotswolds.

 

With sensitive locations such as this it is En-Plan's view that the more colour and texture you can add to plans to bring them to life and show the proposal in it's best light will only improve the chances of achieving success in the Planning system.  This also applies when applying for advertisement consent whcih is essentiallly what En-Plan were doing at The Organic Shop but in a much more sensitive and historic area.Process

The Planning Process

Upon instruction from the owners En-Plan prepared the following Planning Applications:

The application site comprises a Grade II Listed Building. The Local Planning Authority is therefore statutorily required to have special regard to the desirability of preserving the building, its setting, and any features of special architectural or historic interest it may possess, in accordance with Section 16(2) of the Planning (Listed Building and Conservation Areas) Act 1990.


The site lies within a Conservation Area, wherein the Local Planning Authority is statutorily obliged to pay special attention to the desirability of preserving or enhancing the character or appearance of the area, in accordance with Section 72(1) of the above Act. Section 12 of the NPPF seeks to achieve well-designed places. Paragraph 124 states that, 'The creation of high quality buildings and places is fundamental to what the planning and development process should achieve. Good design is a key aspect of sustainable development, creates better places in which to live and work and helps make development acceptable to communities.' Section 16 of the NPPF (2018) seeks to conserve and enhance the historic environment. Paragraph 192 of the NPPF states that, 'In determining applications, local planning authorities should take account of: the desirability of sustaining and enhancing the significance of heritage assets and putting them to viable uses consistent with their conservation; the positive contribution that conservation of heritage assets can make to sustainable communities including their economic vitality; and the desirability of new development making a positive contribution to local character and distinctiveness. When considering potential impacts on designated heritage assets, paragraph 193 of the NPPF states that, 'When considering the impact of a proposed development on the significance of a designated heritage asset, great weight should be given to the asset's conservation (and the more important the asset, the greater the weight should be). This is irrespective of whether any potential harm amounts to substantial harm, total loss or less than substantial harm to its significance. Paragraph 194 dictates that any harm to, or loss of, the significance of a designated heritage asset should require clear and convincing justification. Paragraph 196 states that, 'Where a development proposal will lead to less than substantial harm to the significance of a designated heritage asset, this harm should be weighed against the public benefits of the proposal including, where appropriate, securing its optimum viable use.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Paragraph 200 requires Local Planning Authorities to look for opportunities for new development within Conservation Areas and within the setting of heritage assets, to enhance or better reveal their significance. Proposals that preserve those elements of the setting that make a positive contribution to the asset (or which better reveal its significance) should be treated favourably.

 


The existing Dutch blind style awning on the shop front has been replaced and a matching awning has also been installed on the adjacent shop front window. The awnings are appropriate in scale and siting and match the original awning that was in poor condition. As such, the awnings are considered to preserve the character of the building as well as the character and appearance of the conservation area.If you would like to read more about how our Planning Consultancy can assist you in any development you have please do not hesitate to contact us.

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Shropshire Office

Missenden

Back Lane

Bomere Heath

Shropshire

SY4 3PH

Norfolk Office

34 Queen Elizabeth Avenue

Kings Lynn

Norfolk

PE30 4BX

Chartered Town Planning Consultancy

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yell En-Plan: Planning & Architectue Chartered Planning Consultants Chartered Town Planning Consultants

REGISTERED ADDRESS: MISSENDEN, BACK LANE, BOMERE HEATH, SHREWSBURY, SHROPSHIRE, SY4 3PH.

CERTIFICATE NUMBER 05274947

INCORPORATED ON 1st NOVEMBER 2004

CHARTERED PLANNING & ARCHITECTURAL CONSULTANCY

En-Plan: Planning & Architecture Chartered Town Planning Consultants for Norfolk
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